Facts and Figures

sb is the world’s foremost magazine for exemplary architecture, innovations, products and services from the fields of leisure centres, sports facilities, swimming pools and wellness, stadiums and arenas.

  • 3,300 print run
  • 2 languages (English & German)
  • 12,000 readers online
  • 5 issues per year 
sb readership
Media data map EN

Editorial Programme

Issue 1/2026 - Community Centres and Indoor Sports

Publication date: 27 February 2026

 

Issue 2/2026 - Outdoor Grounds and Urban Activity

Publication date: 21 April 2026

 

Issue 3/2026 - Aquatic Centres and Spas

Publication date: 16 June 2026

Issue 4/2026 - Stadiums and Arenas

Publication date: 01 September 2026

 

Issue 5/2026 - Sustainable and Inclusive

Publication date: 27 October 2026

sb Media Data

Our media data provides a comprehensive overview of all marketing opportunities available through IAKS. In addition to traditional advertisements in sb magazine, you can choose from content-driven advertorials (in print and online), offprints, and inserts. We also offer a wide range of digital marketing options.

The IAKS team is here to help you select the most suitable issue and the right marketing format to match your company’s specific goals. Don’t hesitate to get in touch with us for personalized advice!

IAKS members receive a 15% discount on all marketing services.

media-data-print-and-online-in-english.pdf
Download
mediadaten-print-und-online-in-deutsch.pdf
Download
Media Data EN Cover

P&P package 

Professionals & Profiles (P&P) - The premium package for IAKS corporate members

P&P premium package is an exclusive offer for IAKS corporate members, designed to enhance your visibility and to position your business at the forefront of the sports and leisure facility industry.

What’s included in your P&P package:

Your feature in sb, on IAKS website and through IAKS newsletter
Present your company, your products and reference projects in up to three half-page features per year in sb. Share your innovations through impactful visuals and compelling content. Your features will also be presented on the IAKS website and through the IAKS newsletter, at no extra cost.

Company index listing in sb
Gain visibility in every issue of sb with your full company address and logo featured in the A–Z company index and service directory.

Premium database entry on IAKS website
Stand out in our online directory with your detailed company profile, including:

  • Up to 10 core business activities (regular 3 activities)
  • A detailed company description (profile, history, innovations, and references)

Make the most of your IAKS membership with this powerful communication and branding package. Fill in the application form and send it to sb@iaks.sport. 

The IAKS team is more than happy to give advice in choosing the right promotional solutions to help you reach your goals. Please get in touch with us!

Professionals and Profiles EN.pdf
Download
Professionals and Profiles DE.pdf
Download

News from our Members

Network

Urban spaces for living and experiencing

When temperatures rise, cities need places that offer both refreshment and opportunities to connect. The PlayFountain transforms public squares into vibrant meeting points: children run through sparkling jets of water, families stay longer, and the city gains a new summer atmosphere. The interactive water attraction brings movement, joy and people together – effortlessly and right in the heart of the urban environment. In no time, an ordinary square becomes a place where people truly enjoy spending time.

Read more
PlayFountain
Network

Neues Licht für das Weserstadion

Gemeinsam mit dem SV Werder Bremen und der Bremer Weser-Stadion GmbH (BWS) hat LEDVANCE die Beleuchtung des traditionsreichen Weserstadions modernisiert. Im Mittelpunkt steht eine hochmoderne LED-Flutlichtanlage, die künftig alle Anforderungen des UEFA-Eliteklasse-A-Standards erfüllt. Die ikonischen Flutlichtmasten wurden erhalten und clever in das neue Lichtkonzept integriert.

Read more
Neues Licht für das Weserstadion
Network

Small areas. Big impact. And with approved safety.

Sometimes it needs very little to achieve a lot: when a simple school playground is transformed into a lively adventure play­ground, ELTECPUR® Impact Protection Tiles and ELTECPUR® Ball Sports Tiles are often used. Whether for swings, seesaws or other play equipment, the right safety surface including match­ing edging is available for every requirement and every fall height.

Read more
HET Elastomertechnik eltecpur fallschutzplatten
Network

Mental and physical peak performance at Leiden University

Leiden University is ready for the future with its new Sports and Examination Centre. This 9,000 m² building is completely energy-­neutral and uses high-quality Herculan sports floors.

Read more
Herculan Leiden University

Contact

Max Rosenau IAKS International

Max Rosenau

Marketing and event management / Editor "sb"
+49 (0) 221 168023-13
rosenau@iaks.sport
Jannis Krampen, Sales, IAKS International

Jannis Krampen

Marketing & Sales
0221 16802317
krampen@iaks.sport