Facts and Figures

sb is the world’s foremost magazine for exemplary architecture, innovations, products and services from the fields of leisure centres, sports facilities, swimming pools and wellness, stadiums and arenas.

  • 3,300 print run
  • 2 languages (English & German)
  • 12,000 readers online
  • 5 issues per year 
sb readership
Media data map EN

Editorial Programme

Issue 1/2026 - Community Centres and Indoor Sports

Publication date: 27 February 2026

 

Issue 2/2026 - Outdoor Grounds and Urban Activity

Publication date: 21 April 2026

 

Issue 3/2026 - Aquatic Centres and Spas

Publication date: 16 June 2026

Issue 4/2026 - Stadiums and Arenas

Publication date: 01 September 2026

 

Issue 5/2026 - Sustainable and Inclusive

Publication date: 27 October 2026

sb Media Data

Our media data provides a comprehensive overview of all marketing opportunities available through IAKS. In addition to traditional advertisements in sb magazine, you can choose from content-driven advertorials (in print and online), offprints, and inserts. We also offer a wide range of digital marketing options.

The IAKS team is here to help you select the most suitable issue and the right marketing format to match your company’s specific goals. Don’t hesitate to get in touch with us for personalized advice!

IAKS members receive a 15% discount on all marketing services.

media-data-print-and-online-in-english.pdf
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mediadaten-print-und-online-in-deutsch.pdf
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Media Data EN Cover

P&P package 

Professionals & Profiles (P&P) - The premium package for IAKS corporate members

P&P premium package is an exclusive offer for IAKS corporate members, designed to enhance your visibility and to position your business at the forefront of the sports and leisure facility industry.

What’s included in your P&P package:

Your feature in sb, on IAKS website and through IAKS newsletter
Present your company, your products and reference projects in up to three half-page features per year in sb. Share your innovations through impactful visuals and compelling content. Your features will also be presented on the IAKS website and through the IAKS newsletter, at no extra cost.

Company index listing in sb
Gain visibility in every issue of sb with your full company address and logo featured in the A–Z company index and service directory.

Premium database entry on IAKS website
Stand out in our online directory with your detailed company profile, including:

  • Up to 10 core business activities (regular 3 activities)
  • A detailed company description (profile, history, innovations, and references)

Make the most of your IAKS membership with this powerful communication and branding package. Fill in the application form and send it to sb@iaks.sport. 

The IAKS team is more than happy to give advice in choosing the right promotional solutions to help you reach your goals. Please get in touch with us!

Professionals and Profiles EN.pdf
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Professionals and Profiles DE.pdf
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News from our Members

Network

Colour diversity in sports facilities

Colour diversity is not merely decorative, but a fundamental design element for sports and leisure areas: it structures zones, provides orientation, strengthens identities, and combines aesthetics with functionality. Especially at a time when sports facilities must be multifunctional, audience-oriented, and sustainable, the spectrum of colours opens up new design possibilities.

Read more
Polytan Colour diversity
Network

50 years of innovation and passion

SMG Sportplatzmaschinenbau GmbH celebrates 50 years of innovation and dedication to synthetic sports surfaces. Founded in a garage in 1975, SMG has grown into a global leader in machinery for the installation, maintenance, and recycling of synthetic sports facilities.

Read more
SMG 50 years
Network

We give ideas a playing field

TOP-SPORT GmbH stands for expertise, innovation and quality in the field of complete sports hall interior construction. With over 25 years of experience in research and development, construction management, sales and installation, we are now one of the leading providers in our market segment – and we are constantly evolving.

Read more
TOP-SPORT news
Network

Redesigning Soundscapes in Swimming and Sports Facilities

Imagine walking into a busy swimming pool or sports hall—and hearing clarity, not chaos. No harsh echoes, no overwhelming reverberation. Just a calm, balanced acoustic environment that enhances communication and defines the overall experience. That’s the impact of Whisper® Acoustic Panels—an innovative solution setting a new standard in noise control for swimming and sports facilities.

Read more
SealedAir Whisper Acoustic Panels

Contact

Max Rosenau_portrait pic.jpg

Max Rosenau

Marketing and event management / Editor "sb"
+49 (0) 221 168023-13
rosenau@iaks.sport

Contact

Portrait Jannis Krampen

Jannis Krampen

Marketing & Sales
0221 16802317
krampen@iaks.sport