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Facts and Figures

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sb is the world’s foremost magazine for exemplary architecture, innovations, products and services from the fields of leisure centres, sports facilities, swimming pools and wellness, stadiums and arenas.

  • 3,300 print run
  • 2 languages (English & German)
  • 15,000 readers online
  • 6 issues per year 
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sb readership
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Locations were sb is published
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Editorial Programme

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Issue 1/2025 - Sports halls and arenas

Date of publication: 28.02.2025

 

Issue 2/2025 - Stadia and sports grounds

Date of publication: 30.04.2025

 

Issue 3/2025 - Aquatic and wellness facilities

Date of publication: 30.06.2025

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Issue 4/2025 - Activating Urban Spaces

Date of publication: 29.08.2025

 

Issue 5/2025 - IOC IPC IAKS Architecture Prize

Date of publication: 28.10.2025

 

Issue 6/2025 - Active Communities

Date of publication: 12.12.2025

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sb Media Data

Our media data provides a comprehensive overview of all marketing opportunities available through IAKS. In addition to traditional advertisements in sb magazine, you can choose from content-driven advertorials (in print and online), offprints, and inserts. We also offer a wide range of digital marketing options.

The IAKS team is here to help you select the most suitable issue and the right marketing format to match your company’s specific goals. Don’t hesitate to get in touch with us for personalized advice!

IAKS members receive a 15% discount on all marketing services.

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sb Mediadata in English
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sb Mediadata in German
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P&P package 

Professionals & Profiles (P&P) - The premium package for IAKS corporate members

P&P premium package is an exclusive offer for IAKS corporate members, designed to enhance your visibility and to position your business at the forefront of the sports and leisure facility industry.

What’s included in your P&P package:

Your feature in sb, on IAKS website and through IAKS newsletter
Present your company, your products and reference projects in up to three half-page features per year in sb. Share your innovations through impactful visuals and compelling content. Your features will also be presented on the IAKS website and through the IAKS newsletter, at no extra cost.

Company index listing in sb
Gain visibility in every issue of sb with your full company address and logo featured in the A–Z company index and service directory.

Premium database entry on IAKS website
Stand out in our online directory with your detailed company profile, including:

  • Up to 10 core business activities (regular 3 activities)
  • A detailed company description (profile, history, innovations, and references)

Make the most of your IAKS membership with this powerful communication and branding package. Fill in the application form and send it to sb@iaks.sport

The IAKS team is more than happy to give advice in choosing the right promotional solutions to help you reach your goals. Please get in touch with us!

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Professionals and Profiles EN.pdf
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News from our Members

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PIX grating – custom designed

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Berndorf Bäderbau presents the new PIX grating, which impresses with its geometry, long service life, customizable design, and exceptionally high hygiene standards. The PIX grating is uniquely customizable, technologically advanced, sustainable, and safe.

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Retractable tunnels

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The TatamSport model tunnels are perfectly designed to meet all possible requirements. They can be adapted to any dimensions, colours and shapes to offer the maximum possible versatility. Their aluminium structure makes them light yet sturdy, and the canvas panels are M2 flame-retardant PVC.

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Discover the world from the PANTHEON

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P&P News by IAKS Member Playparc

Playgrounds and schoolyards thrive on imaginative equipment that fosters movement, creativity, and inclusion. The 4-meter-high PANTHEON® stands out as a striking centerpiece, inviting children and teens to climb, explore, or unwind in hammocks and bird’s nests. Blending active challenges with peaceful retreats, it creates a balanced play experience for all.

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Patheon Pirna Schienke
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Caldea reopens its great lagoon completely renovated

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Great Transformation lead by Fluidra.

Caldea, the largest thermal leisure centre in southern Europe, is celebrating its 30th anniversary with the launch of the New Caldea project. Planned upgrades include modernised thermal areas, redesigned restaurant spaces, new attractions, updated landscaping, and a new hotel opening in 2026. Fluidra is leading the transformation of the iconic indoor and outdoor lagoons into a unique blend of wellness and entertainment.

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Caldea Thermal Leisure Centre

Contact

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Max Rosenau_portrait pic.jpg

Firstname
Max
Lastname
Rosenau

Function
Marketing and event management / Editor "sb"
+49 (0) 221 168023-13
rosenau@iaks.sport

Contact

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Portrait Jannis Krampen

Firstname
Jannis
Lastname
Krampen

Function
Marketing & Sales
0221 16802317
krampen@iaks.sport