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Facts and Figures

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sb is the world’s foremost magazine for exemplary architecture, innovations, products and services from the fields of leisure centres, sports facilities, swimming pools and wellness, stadiums and arenas.

  • 3,300 print run
  • 2 languages (English & German)
  • 12,000 readers online
  • 5 issues per year 
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sb readership
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Media data map EN
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Editorial Programme

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Issue 1/2026 - Community Centres and Indoor Sports

Publication date: 27 February 2026

 

Issue 2/2026 - Outdoor Grounds and Urban Activity

Publication date: 21 April 2026

 

Issue 3/2026 - Aquatic Centres and Spas

Publication date: 16 June 2026

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Issue 4/2026 - Stadiums and Arenas

Publication date: 01 September 2026

 

Issue 5/2026 - Sustainable and Inclusive

Publication date: 27 October 2026

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sb Media Data

Our media data provides a comprehensive overview of all marketing opportunities available through IAKS. In addition to traditional advertisements in sb magazine, you can choose from content-driven advertorials (in print and online), offprints, and inserts. We also offer a wide range of digital marketing options.

The IAKS team is here to help you select the most suitable issue and the right marketing format to match your company’s specific goals. Don’t hesitate to get in touch with us for personalized advice!

IAKS members receive a 15% discount on all marketing services.

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mediadaten-print-und-online-in-deutsch.pdf
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P&P package 

Professionals & Profiles (P&P) - The premium package for IAKS corporate members

P&P premium package is an exclusive offer for IAKS corporate members, designed to enhance your visibility and to position your business at the forefront of the sports and leisure facility industry.

What’s included in your P&P package:

Your feature in sb, on IAKS website and through IAKS newsletter
Present your company, your products and reference projects in up to three half-page features per year in sb. Share your innovations through impactful visuals and compelling content. Your features will also be presented on the IAKS website and through the IAKS newsletter, at no extra cost.

Company index listing in sb
Gain visibility in every issue of sb with your full company address and logo featured in the A–Z company index and service directory.

Premium database entry on IAKS website
Stand out in our online directory with your detailed company profile, including:

  • Up to 10 core business activities (regular 3 activities)
  • A detailed company description (profile, history, innovations, and references)

Make the most of your IAKS membership with this powerful communication and branding package. Fill in the application form and send it to sb@iaks.sport

The IAKS team is more than happy to give advice in choosing the right promotional solutions to help you reach your goals. Please get in touch with us!

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News from our Members

Network

Shaping social spaces

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When we think of swimming pools, images of elite athletes or water parks often come to mind. But a new wave of projects is reframing aquatic spaces as social engines: inclusive, resilient, and community centered. Myrtha Pools is proud to present three use cases where its solutions contribute.

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Myrtha Pools News
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Tradition trifft Transformation

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Die Kunsteisbahn Villingen-Schwenningen durchläuft einen ambitionierten Transformationsprozesses, der die energetische Zukunft der Stadt Villingen-Schwenningen mitgestaltet. Die energielenker Gruppe begleitet das Projekt seit den ersten Ansätzen im Rahmen eines ganzheitlichen Transformationsplans.

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energielenker
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Operational and utilizational competence in the sports city

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The city of Biel-Magglingen has long served as a backbone for elite sports in Switzerland. In recent years, a growing number of regional training centres have established themselves in the city alongside the leading national performance hubs.

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bpm enabling sports
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X-TEND Seilnetz – Innovative Lösungen für den urbanen Raum

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X-TEND Edelstahlseilnetze überzeugen durch ihre Stabilität, Langlebigkeit und Flexibilität. Sie sind nicht-entflammbar, UV-beständig und absolut witterungsresistent. Darüber hinaus bieten in das Seilnetz integrierte Gestaltungselemente die Möglichkeit, Beschattung, UV-Schutz und dekorative Akzente auf Sport- und Spielflächen zu realisieren.

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Carl Stahl seilnetz

Contact

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Max Rosenau_portrait pic.jpg

Firstname
Max
Lastname
Rosenau

Function
Marketing and event management / Editor "sb"
+49 (0) 221 168023-13
rosenau@iaks.sport

Contact

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Jannis Krampen, Sales, IAKS International

Firstname
Jannis
Lastname
Krampen

Function
Marketing & Sales
0221 16802317
krampen@iaks.sport