Usain Bolt Maintains Partnership

The Bad Berleburg sports flooring manufacturers BSW have extended their advertising deal with Usain Bolt for the third time. For five more years, the company will be advertising its Regupol sports floorings with Jamaica’s athletics superstar.

For BSW, this partnership is almost an affair of the heart – and no wonder. At the 2009 World Athletics Championships, Usain Bolt demonstrated his exceptional ability in setting his world records on the blue Regupol tartan track at the Olympic Stadium in Berlin. Only a year later, he and his sprint colleagues from the Racers Track Club were training on the very same surface, delivered and installed by BSW on the campus of the University of the West Indies (UWI) in Kingston, Jamaica. In the words of BSW export manager Peter Breuer, it was a genuine boost for Jamaican athletics as a whole and a development the company is still extremely proud of. “The track has now been in use for nine years and is still very popu­lar with the sprint stars, as it’s extremely durable and there’s no variation in its physical properties. It always feels the same for the athletes and this is very important,” Breuer continues.

Under the auspices of legendary coach Glen Mills, the entire Racers Track Club trains on Regupol. Since the advertising partnership began, the company has installed a number of synthetic running tracks on the Caribbean island and this year will see the seventh track completed; this time on the campus of Jamaica College. More Regupol tracks can be found at the National Stadium, the adjacent Stadium East and the G.C. Foster College of Physical Education, where Jamaica’s athletics coaches learn their trade and acquire their qualifications.


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