The innovative and automated SideUpCup rapid dispensing system is revolutionizing beverage service at large-scale events, festivals, and sports venues. Drinks are poured within seconds, significantly reducing queues and staff shortages.

At the Weserlieder OpenAir Festival 2024, SideUpCup ensured fast, efficient, and high-quality beverage service. The specially developed cup, featuring 16 lateral openings near the base, guarantees a perfect foam head and fresh taste. Visitors praised the speed and quality of the beer, and organizers were equally impressed.

SideUpCup reusable cups are both technologically innovative and environmentally friendly. They feature a neutral design and can be collected after the event, cleaned, and reused for future occasions. The accompanying silicone rings serve a dual purpose: they reliably seal the cup’s openings and, after enjoying the drink, become a popular souvenir featuring custom logos and promotional messages.

The innovative 'Pay per Drink' model allows event organizers to pay solely for the beverages actually served, in addition to other available business models. This enables them to test SideUpCup in a flexible, cost-efficient, and risk-free manner.

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