Sheryl’s experience in the media and entertainment industries spans two decades and several continents. Sheryl has worked with brands in the toy / game & media asset arena. Spending over a decade with the BBC Worldwide as Regional Head of Marketing & Consumer Products across the Asia-Pacific, breaking new ground in China with BBC Worldwide IP. Sheryl has also worked with other global accreditation companies that have included the expansion of franchises & talent management for sports personalities and previously a National Rugby League Player Manager. Sheryl currently oversees the Directorship & Management of a long established leisure centre facility in Sydney.