The Germany test organised by the magazine Focus Money and the Cologne-based analytical and consulting firm ServiceValue has named HARO the flooring manufacturer with the strongest commitment to sustainability. With this TOP award, HARO partners have gained another highly persuasive selling point for high-quality and sustainably produced floors made in Germany. HARO was named the test winner for commitment to sustainability among floor manufacturers in a sweeping consumer study organised by the magazine Focus Money and the analytical firm ServiceValue. The consumer vote by 500,000 respondents was unequivocal: HARO is a true leader in terms of visible sustainability, far-sighted environmental action and credible social responsibility. HARO, Germany’s most sustainable floor manufacturer, finished first in the survey and was named TEST WINNER for its commitment to sustainability (Focus magazine dated 16 March 2019).
HARO retail partners can profit in several ways from this award. The results of the study are being publicised to a huge audience via a wide range of media channels. HARO retail partners can also incorporate them into their sales pitches. When customers ask about factors like sustainability, environmental responsibility, healthy living or energy- and resource-conserving production processes, HARO retail partners can point to this strong and sustainable brand. No import brand can do this. This is particularly the case for HARO floor coverings that have already received highly respected certificates and quality seals, including Germany’s Blauer Engel (Blue Angel) and the seal of the ECO Institute. This also applies above all to Hamberger Flooring, the company behind the HARO brand. HARO and Hamberger Flooring are considered socially committed, particularly environmentally conscious and fair in all social areas.