In order to host trade fairs such as FSB 2021 – International Trade Fair for Public Space, Sports and Leisure Facilities – as in-person events and to provide a safe trade fair experience for exhibitors and visitors in the coronavirus era, Koelnmesse presented the prototype of a trade fair that translates the requirements of the State of North Rhine-Westphalia’s Coronavirus Protection Ordinance into the event practice of international trade fairs with the #B-SAFE4business Village, which covered approximately 5,000 square metres in Hall 9 of the trade fair grounds.
Under the title #B-SAFE4business, a campaign was launched back in June to explain Koelnmesse’s comprehensive protective measures for exhibitors and visitors. A real-life experience has now been added to the campaign in the form of the #B-SAFE4business Village. The #B-SAFE4business Village was open to Koelnmesse’s customers on invitation throughout the entire month of October, and many FSB exhibitors took advantage of the opportunity to gather plenty of information.
Film footage of the #B-SAFE4business Village
