FSB 2021: #B-SAFE4business - Koelnmesse shows how it works
In order to host trade fairs such as FSB 2021 – International Trade Fair for Public Space, Sports and Leisure Facilities – as in-person events and to provide a safe trade fair experience for exhibitors and visitors in the coronavirus era, Koelnmesse presented the prototype of a trade fair that translates the requirements of the State of North Rhine-Westphalia’s Coronavirus Protection Ordinance into the event practice of international trade fairs with the #B-SAFE4business Village, which covered approximately 5,000 square metres in Hall 9 of the trade fair grounds.
Under the title #B-SAFE4business, a campaign was launched back in June to explain Koelnmesse’s comprehensive protective measures for exhibitors and visitors. A real-life experience has now been added to the campaign in the form of the #B-SAFE4business Village. The #B-SAFE4business Village was open to Koelnmesse’s customers on invitation throughout the entire month of October, and many FSB exhibitors took advantage of the opportunity to gather plenty of information.