The globally active manufacturer of high-performance sports flooring systems is looking back at a record year in 2021. "We are very proud to have exceeded the CHF 100 million sales mark for the first time despite a very challenging market environment. This is primarily due to the flexibility of the entire organization. The high expectations of our customers in terms of quality and service were always met," says CEO Chirag Shah, describing the past year and clearly focusing on the team performance of all employees.
The high quality of Conica's sports running tracks is highly appreciated by athletes, event organizers and associations. A close cooperation with the German Athletics Association (DLV) was also established in 2021. Further partnerships in the field of running track research and development are planned to ensure that Conica remains the innovation leader.
For the future, CEO Chirag Shah is focusing on global expansion. “In 2022, we are setting our focus very clearly on international expansion in the sports and leisure sector, where we still see a lot of potential to gain further market shares with our superior products."
To underline this strategy, Conica Group's Board of Directors (BoD) has decided to add the role of Chief Commercial Officer (CCO) to the management team. As Conica's first female Chief Commercial Officer, Lara Guillod will bundle all activities in the areas of Sales, Marketing, Customer Service and Product Development as of March 01, 2022. She has held various positions at Conica since 2015 - most recently as Head of Product & Business Development - thus having several years of experience in the sports & leisure industry.