The innovative and automated SideUpCup rapid dispensing system is revolutionizing beverage service at large-scale events, festivals, and sports venues. Drinks are poured within seconds, significantly reducing queues and staff shortages.
At the Weserlieder OpenAir Festival 2024, SideUpCup ensured fast, efficient, and high-quality beverage service. The specially developed cup, featuring 16 lateral openings near the base, guarantees a perfect foam head and fresh taste. Visitors praised the speed and quality of the beer, and organizers were equally impressed.
SideUpCup reusable cups are both technologically innovative and environmentally friendly. They feature a neutral design and can be collected after the event, cleaned, and reused for future occasions. The accompanying silicone rings serve a dual purpose: they reliably seal the cup’s openings and, after enjoying the drink, become a popular souvenir featuring custom logos and promotional messages.
The innovative 'Pay per Drink' model allows event organizers to pay solely for the beverages actually served, in addition to other available business models. This enables them to test SideUpCup in a flexible, cost-efficient, and risk-free manner.
Another forward-looking aspect of the SideUpCup innovation is the use of robotics for full automation of the dispensing process. Initial prototypes are already in testing. This development promises to further reduce staffing needs while increasing overall efficiency.
With its blend of cutting-edge technology, sustainability, and an attractive business model, the SideUpCup rapid dispensing system offers a promising solution for modern large-scale events. Its user-friendly operation, high speed, and enhanced quality have already impressed event organizers, breweries, bar staff, attendees, and performers alike.
Give it a try – you’ll be impressed.
For more information, please contact
Kai Baumgarte, CEO & Co-Founder
