
Economically sustainable facilities
Moderator: Frederic Tomarchio, Swim-ing, Italy
Public pools and aquatic centres are more than recreation—they are essential infrastructure supporting community health, water safety, and social connection. Yet ageing facilities, uneven access, and financial pressures demand smarter planning and investment. Together, these sessions examine why we build pools, how to prioritise communities most in need, and how Australia’s aquatic legacy informs sustainable revenue models. They also explore the importance of understanding both market needs and market potential, avoiding flawed assumptions, and choosing operational models that balance participation with financial viability—ensuring that future aquatic and leisure facilities meet real demand and deliver lasting public value.

On the panel
Why do we build pools? The value of public pools
RJ Houston, General Manager, Royal Life Saving Society, Australia
Public pools are vital infrastructure supporting community health, water safety, and social co¬hesion. Yet many facilities are ageing, and in growing communities, there aren’t enough of them – many communities lack access. Drawing on research from a diverse context, this presentation shares new benchmarks, highlights communities most missing out, and outlines principles for frameworks to guide future investment.
Revenue models in aquatic and leisure centres in Australia
Warren Green, Director, Warren Green Consulting, Australia
Australia has a long and proud history with aquatic leisure and sport, shaped by its climate, culture, and geography. Water-based activity is a big part of Australian life – from swimming lessons and recreation to international sporting success. This presentation draws on that legacy to explore how contemporary aquatic and leisure centres are evolving to meet modern demands while delivering long-term financial sustainability.
Regional analysis of market needs and operation models
Gar Holohan, Founder and Executive Chairman, Aura Holohan Group, Ireland
Understanding the difference between market needs (what the community requires) and market potential (what it can realistically support) is key to avoiding flawed assumptions—such as relying on national participation rates, which often misrepresent local demand. Overestimating demand, underestimating existing supply (by over 40% in most studies), ignoring the impact of new facilities on existing ones, and overlooking how different operational models affect partici¬pation and revenue can all lead to misguided investments.