Richie Williams has spent all his life in sport, in his formative years as a physical education teacher, professional footballer and football coach. As he diversified his career experiences from education into corporate and small business he aligned these pursuits with sports administration, sponsorships and stadium financing. In these endeavours Richie identified a need to ensure that stadiums had multi-purpose capability to ensure a more diversified offering to communities and offset both capital and operational costs, and deliver ROI to investors and governments.